studiotwentysix2 the art + design of tom davie

Tuesday, October 6, 2009

Play-Doh Ads, Singapore


I'm not sure this campaign would have made it through focus group testing in the U.S., as I could easily envision backlash from a small army of outraged Soccer Moms. Nevertheless, DDB Singapore has created a series of ads featuring objects of potential harm, only Play-Doh-ized. Each ad has the accompanying tag line, Safe no matter what you make.

  • Play-Doh Ads, Singapore via TrendLand
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