I wanted to post this letter to the NCAA written by Charles Kupchella, President of the University of North Dakota for several reasons: 1. It deals with the significance of logos and identity systems 2. It’s one of the best-written and thought-out letters I’ve ever come across 3. It’s becoming harder to find on the Internet.
The letter is quite lengthy, but a fantastic read. President Kupchella wrote this piece to the NCAA to appeal the claim that their logo is offensive toward Native Americans. In the letter Kupchella defends the university’s sports identity, and seeks continued use of their logo and mascot, the Fighting Sioux.
* Seriously, even if you can’t stand sports, you will appreciate this.