studiotwentysix2 the art + design of tom davie

Monday, March 23, 2009

Live, Work & Play...in Wisconsin


The state of Wisconsin has revealed their new marketing and tourism slogan and logo.

“After conducting market research, tourism officials last year decided the strategy should emphasize Wisconsin’s creativity, hospitality and unique destinations under the platform, “In Wisconsin, originality rules.”

“The silhouetted figure cartwheeling across the top of Wisconsin really speaks to the invitation to live and work and play here,” she said. “And ‘Live like you mean it’ speaks to the fact that if you can imagine it, you can do it in Wisconsin. It was chosen for its energy.”

What do you think, does the mark successfully meet their objective or not?

  • New Wisconsin state slogan and logo
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