studiotwentysix2 the art + design of tom davie

Wednesday, January 7, 2009

Gatorade Redesign

Knee-deep in its branding overhaul, PepsiCo has turned its attention to the redesign of the Gatorade brand. The company is “redesigning everything from the sidelines to the shelf to appeal to a broader range of athletes and active people — headlined by enhanced beverages in bold new packaging.”

I like the “G” design — it’s clean, simple and effective. I’m not quite sold on the divided / broken worded label designs. That style could be the basis for an interesting ad campaign, but I fail to see how the RAH! RAH! clichéd sports saying are going to attract a larger athletic audience. As a matter of fact, I would probably steer clear of the bottles with sayings, just to avoid being mocked.




  • Gatorade Design Preview
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