studiotwentysix2 the art + design of tom davie

Wednesday, November 19, 2008

Say Something Original

I thought I would point out the new print campaign by ThinkB4YouSpeak. I like the all-typographic approach, but for the love of Zeus, how about a little typographic sensitivity when attempting to use justified text blocks. *shudders* Oh well, here’s the rundown from the site:

Lesbian, gay, bisexual and transgender (LGBT) teens experience homophobic remarks and harassment throughout the school day, creating an atmosphere where they feel disrespected, unwanted and unsafe. Homophobic remarks such as “that’s so gay” are the most commonly heard; these slurs are often unintentional and a common part of teens’ vernacular. Most do not recognize the consequences, but the casual use of this language often carries over into more overt harassment.

This campaign aims to raise awareness about the prevalence and consequences of anti-LGBT bias and behavior in America’s schools. Ultimately, the goal is to reduce and prevent the use of homophobic language in an effort to create a more positive environment for LGBT teens. The campaign also aims to reach adults, including school personnel and parents; their support of this message is crucial to the success of efforts to change behavior.

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