studiotwentysix2 the art + design of tom davie

Wednesday, October 29, 2008

Pepsi Redesign


The above image is a leaked rendering of Pepsi’s substantial new brand redesign — and by substantial, I mean financially.

Advertising Age states:

PepsiCo today said it will pour some $1.2 billion over three years into a push that will include sweeping changes to its brands, including what Chairman-CEO Indra Nooyi characterized as a revamp of “every aspect of the brand proposition for our key [carbonated soft drink] brands. How they look, how they’re packaged, how they will be merchandised on the shelves, and how they connect with consumers”.

It seems that changes will be made across all the major PepsiCo brands, including: Pepsi, Diet Pepsi, Mountain Dew, Gatorade and Tropicana.

  • Brand New, Pepsi
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