studiotwentysix2 the art + design of tom davie

Tuesday, September 9, 2008

Dishonesty In Advertising

It turns out that lawyers and the Federal Trade Commission don’t like it when you make lots of money while misleading your consumers.

Airborne Health Inc., has agreed to pay $30 million for making false health-benefit claims about their Airborne product. The Consumerist states, Airborne falsely represented its product as a “miracle cold buster,” by citing a study done by a research firm that ABCNews describes as “a two-man operation started up just to do the Airborne study. There was no clinic, no scientists and no doctors.”

Here’s the kicker...while $30 million seems like a substantial settlement, the company claims to sell $300 million worth of the Airborne product each year.

So in summary:
Lie + pretty box + filthy rich = slap on the wrist. Yep, that seems about right.

  • Airborne False Advertising
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