studiotwentysix2 the art + design of tom davie

Monday, August 25, 2008

Art + Beer = Good

I’m a fan of art and beer, so this post is a winner in my book.

Beck’s beer, which has been supporting artists since 1985, has just released its latest batch of artist-labeled bottles. Between August and December 2008, Beck’s will be using the artwork of four Royal College of Art students/graduates on its labels — during this period Beck’s will produce 27-million bottles, making it one of the largest art commissions in history.

I can’t end this post without a bar joke:

A man was sitting at a bar enjoying an after-work cocktail when an exceptionally gorgeous woman entered. She was so striking that the man could not take his eyes away from her.

The woman noticed his overly attentive stare & walked directly towards him. Before he could offer his apologies for being so rude, the woman said to him, “I’ll do anything, absolutely anything you crave for $100, on one condition.”

Flabbergasted, the man asked what the condition was.

The woman replied, “You have to tell me what you want me to do in just three words.”

The man considered her proposition for a moment, withdrew his wallet from his pocket & slowly counted out five $20 bills — which he pressed into the woman’s hand. He looked into her eyes slowly, meaningfully, and said, “Paint my house.”

  • Beck’s Canvas
  • Labels: , , ,



    Anonymous jeff maurer said...

    Not into the work, at all. I am impressed they actually put that type of art on the label. Everyone is using contemporary painters/illustrators these days.

    Anonymous studiotwentysix2 said...

    I like the works as individual pieces of art, but the translation onto the labels makes for a somewhat unresolved appearance.

    It makes for an interesting dilemma though — do you choose the strongest work, or the work best suited to look nice on a bottle of beer?


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