studiotwentysix2 the art + design of tom davie

Saturday, July 26, 2008

Anti-Gay Message?

Critics and bloggers alike seem to think so.

Nike, a worldwide leader in sporting apparel and shoe sales, has pulled a series of advertisements for its new Hyperdunk basketball shoes. The Wieden+Kennedy produced print ads have been removed from circulation due to criticism that the advertisements encourage anti-gay messages.

The crux of the issue, aside from the face-in-the-crotch photography, stems from the ad’s “Punks Jump Up” tagline, which originated in a 1992 violence-toward-homosexuals rap by Brand Nubian.

From a visual standpoint, I don’t see anti-gay — I see contact in sport. Even looking specifically for an anti-gay vibe, I’m having a hard time making any connection. I certainly agree that the “Punks Jump Up” ad should be pulled for the song that it references, but killing the other ads seems a bit rash.

Here are two of the prime suspects, decide for yourself.



  • Hyperdunk ads pulled
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