studiotwentysix2 the art + design of tom davie

Wednesday, April 16, 2008

NFL Logo Update

Hmmm. I guess I prefer the new logo’s modification of the upper crest, including the reduction of stars — it simplifies the mark, while improving reproducibility.

Not to nitpick, but it seems like the curves in the football are overly stiff — the representational strings appears fine, but the lengthwise stitching comes across as pretty harsh.

I’m really on the fence about the type modifications. The new type is resolved, but it lacks the personality of the previous lettering — it seems as if there could have been a more visually pleasing solution to adapting the curves of the former type, while still modernizing the face. Any thoughts?

  • NFL logo article
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