studiotwentysix2 the art + design of tom davie

Monday, March 31, 2008

Punc’t!


Dear Mr. Foot Mark,

I realize you were huge during the days of the mechanical typewriter and early word processor, but unfortunately, your time has come and gone. Don’t get me wrong, you’re still a handy fellow, engineers and architects couldn’t live a day without you — but please, for the love of typography and proper punctuation, stop stealing my thunder.

It’s typically not my disposition to kick a brother when he’s down, but you look like crap. Why do you insist on constantly showing up uninvited and underdressed? It’s like arriving at prom wearing cheeky shorts, a bib and a paper crown from Burger King — it just lacks class. You’re like the embarrassing uncle who thinks he’s the cat’s meow. I’m sorry...but you’re just not cool.

So stop this nonsense, and please tell your designers and editors at ESPN.com to pick up a friggin’ style guide every decade or so, in hopes that one of their several hundred employees might say, “Huh, that headline looks kind of weird, are we certain that punctuation is correct?” Please, I’m begging you.

Your Friend and Successor,

Apostrophe

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