studiotwentysix2 the art + design of tom davie

Tuesday, January 29, 2008

Umm...Sex Sells?

Ladies and gentlemen, I’m in the mood to critique...and I have to admit, I haven’t been this excited about a concept and design combination, since the night I stumbled upon Revelation Graphix.

So, what is the object of my desire this time around, you ask?

A calendar. A 2008 2008 2008 Cofani Funebri calendar.

This calendar is so exceptional; it required the year be repeated in triplicate — one for each of the Italian eyefuls longingly and seductively sizing me up. Perhaps they think I won’t be able to resist the charms of their lip gloss, silver eye shadow or hoop earrings that are large enough to collar a Chihuahua. But I see you...I see you, played-out, 1993-style Calvin Klein logo rip-off...and I can’t forget about you, totally uncomfortable type-on-a-curve, placed within a stiff scroll and decorated with clip-art flourishes to make you seem authentic.

Nothing gets me hotter than the gaping mass of sheer nothingness that commands the center of the layout. It calls out to me like unwanted attention from a dirty, old construction worker. But then, I glance up and to the right, and all is well, because there awaits the “oops, my panties are caught on my four inch heels” girl, and she is a marketing goldmine.

Now, you may notice one aspect of the cover that I have yet to address, the company tagline. This is money. This is where an exceptional idea + exceptional execution + a $25,000 model budget, come together as one. “Thinking outside the box.” Those with a trained eye will notice the lines above and below the tagline. These same individuals will be happy to know that the lines are not abstract, but actually represent the Cofani product line. What line of products deserve such a fine design, killer tagline and beautiful women, you wonder?

Yep, coffins.

Could you even for one second imagine pitching this idea to a company that profits from death? “Okay, this may seem a bit unorthodox and certainly outside the box, but how would you feel about surrounding your coffins with half-naked women? We could produce a collector’s calendar featuring a girl of the month in various stages of undress, and on the web site, we could have one of the models straddling a coffin. Of course, this will all be done tastefully and with the utmost, what do you think?”

Anyhow, I digress.

The calendar’s interior is a cornucopia of sex and death. My mind wanders between thoughts of oiled legs, forced over-posing and dead family and friends. I am saddened not only by thoughts of my own impending demise, but also through the realization that my birthday falls on a Monday this year, certainly affecting the possibility of a good ol’ fashioned all-nighter. But then I glance back at the pages, and notice the almost uncaring placement of the dates and repetitive nature of the headers, and all is right with the world…At least the part of the world that thought making a pin-up coffin calendar was a noble venture.

And as an added bonus...product photography that’s fun for the entire family.

If you need to see it to believe it:

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