studiotwentysix2 the art + design of tom davie

Thursday, August 9, 2007

The Power of Advertising


Let me start out by saying that I am no fan of typical fast food, as a matter of fact, I find the idea of eating a McDonald’s hamburger just downright nasty. I know that my opinion is in the American minority, and this article from CNN just about confirms it.

I don’t think many people would doubt the brand influence that many major corporations have, especially when dealing with children. Nonetheless, there were a few items in this piece that I found surprising; for example, here are two points that really stood out to me...

1. Study author Dr. Tom Robinson said the kids’ perception of taste was “physically altered by the branding.” The Stanford University researcher said it was remarkable how children so young were already so influenced by advertising.

2. “Advertisers have tried to do exactly what this study is talking about -- to brand younger and younger children, to instill in them an almost obsessional desire for a particular brand-name product,” he said.

Point number 2 seems like a pretty obvious statement, but the thing that got me was the children involved were between 3 - 5 years old. Something just doesn’t seem right there.

  • McDonald’s loves young children
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