studiotwentysix2 the art + design of tom davie

Thursday, February 1, 2007

Super Ad – 1984

Since I'm in the Super Bowl mood, how could I not recognize the most famous commercial aired during the game?

Apple's "1984" commercial, which was Chiat/Day conceived and Ridley Scott directed, aired nationally only once, despite the fact that it cost $800,000 to produce (along with an additional $800,000 for air time).

It has been reported that Apple executives disliked the commercial so much, that they asked Chiat/Day to sell the 90 seconds worth of airtime it had purchased. In an act of defiance, Chiat/Day sold only 30 of the 90 seconds, keeping the remaining sixty-second time-slot to air the commercial. The rest as they say, is history.



  • 1984
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